Comments on: RIANZ: Your Internet connection belongs to us http://it.gen.nz/2009/03/12/rianz-your-internet-connection-belongs-to-us/ Writings on technology and society from Wellington, New Zealand Wed, 02 May 2012 08:16:22 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Mark Harris http://it.gen.nz/2009/03/12/rianz-your-internet-connection-belongs-to-us/comment-page-1/#comment-1500 Mark Harris Mon, 16 Mar 2009 23:09:31 +0000 http://it.gen.nz/?p=549#comment-1500 Maike Masnick did a very nice presentation for midem http://www.youtube.com/watch?v=Njuo1puB1lg about the Reznor model. Maike Masnick did a very nice presentation for midem http://www.youtube.com/watch?v=Njuo1puB1lg about the Reznor model.

]]> By: David MacGregor http://it.gen.nz/2009/03/12/rianz-your-internet-connection-belongs-to-us/comment-page-1/#comment-1486 David MacGregor Thu, 12 Mar 2009 00:18:22 +0000 http://it.gen.nz/?p=549#comment-1486 RIANZ, APRA et al are utterly wrong in how they spend their energy. The music industry model has collapsed, not from digital file sharing, but because the people in charge of setting a course for the future in the record companies thought the future would look like the past. It doesn't and neither does he present. New approaches are needed to promote the enjoyment of music and for the people who make the music to profit from it if they wish. The music business has always been about controlling distribution - not the promotion of the musicians (their abuse of musicians and their rights is well documented). Ultimately the power shifts from the gatekeepers and the ticket clippers back to the fans and the artists - as it should be. The poster boy for the way forward is Trent Rezner, the musician and marketing genius behind Nine Inch Nails. The music industry hate Reznor because he proves just how redundant they are. Will it be the swan song of the Music Industry - probably not. Should it be? Probably. Greedy people always find new ways to take more than they are worth. RIANZ, APRA et al are utterly wrong in how they spend their energy. The music industry model has collapsed, not from digital file sharing, but because the people in charge of setting a course for the future in the record companies thought the future would look like the past. It doesn’t and neither does he present. New approaches are needed to promote the enjoyment of music and for the people who make the music to profit from it if they wish. The music business has always been about controlling distribution – not the promotion of the musicians (their abuse of musicians and their rights is well documented). Ultimately the power shifts from the gatekeepers and the ticket clippers back to the fans and the artists – as it should be.

The poster boy for the way forward is Trent Rezner, the musician and marketing genius behind Nine Inch Nails. The music industry hate Reznor because he proves just how redundant they are.

Will it be the swan song of the Music Industry – probably not. Should it be? Probably. Greedy people always find new ways to take more than they are worth.

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