Writings on technology and society from Wellington, New Zealand

Thursday, April 9, 2009

St David’s Hills?

There’s a wild and beautiful range of mountains in Wales called the Brecon Beacons. Here’s Pen-y-Fan, its highest peak.


It’s an amazing place to go tramping, but you have to be careful because the weather is very changeable. Don’t be put off by Welsh mountains’ apparent small size – the weather on top can approach arctic conditions.

The Beacons are home to a tough breed of farmers. As in most of the Welsh hills, sheep are run all across the bleak hillsides. You can’t blame the farmers for having a little fun, and when some marketing genius came up with this YouTube video, we all chortled.

It was three weeks or so ago that we were discussing this on Twitter, and mainly making bad puns. But now, television has caught up with it. Last night TV3 News carried the video, not even in the ‘Arnold the Singing Turkey’ slot after the weather, but in the second segment before some rather more serious and significant stories.

TV3 edited the video to suit their format – I guess that’s to be expected. They added a voice over explaining what was going on, and a banner to tell you the location. Here’s a screen shot:

Beckham Beacons.jpg

This place is called the Brecon Beacons, remember. Check the name at the bottom of the screen. Now, that’s hilarious.

posted by colin at 3:11 pm  


  1. Maybe it just takes a couple of weeks for these topics to cross the desk of the people who decide what airs, but with the number of reporters and media types on Twitter now, I suspect they’ve actually got some kind of queueing system in place.

    I wonder – does it make sense for them to be letting the articles ripen a little before airing them? Maybe.

    Comment by xurizaemon — 9 April 2009 @ 3:43 pm

  2. I’m afraid that’s not Pen-y-Fan – it’s the Cribyn.

    Comment by TheGFB — 28 April 2010 @ 10:58 am

  3. Happy to be corrected. I think I got it from Wikimedia labelled as such, but I can’t be certain by now. I have certainly spent a wet afternoon on Pen-y-Fan in the past :)

    Comment by colin — 28 April 2010 @ 12:40 pm

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